About AssetPositioning

Meet the Experts Behind Strategic Positioning Excellence

Our Mission

AssetPositioning was founded on a simple but powerful insight: in a world of constant change, the strategic positioning of assets matters more than ownership alone. Since our establishment in 2020, we have been dedicated to advancing the science and practice of strategic asset positioning.

Our mission is to empower organizations and individuals with frameworks, methodologies, and insights that transform how they think about and manage assets. We believe that positioning excellence creates sustainable competitive advantages that compound over time.

Our Vision

We envision a future where strategic positioning becomes the foundational discipline of asset management, recognized as essential to long-term success across all domains. Through research, education, and advisory services, we are building this future one positioning strategy at a time.

AssetPositioning Office

Our Expert Team

Our multidisciplinary team combines deep expertise in strategic positioning, risk management, market analysis, and long-term planning. Each member brings unique perspectives that enrich our collective approach to asset positioning challenges.

Team member 1

Sarah Mitchell

Founder & Chief Positioning Strategist

Sarah pioneered the strategic positioning framework that forms the foundation of our methodology. With over 15 years of experience in asset management and strategic planning, she has guided hundreds of organizations toward positioning excellence. Her research on temporal factors in positioning has been widely recognized in the field.

Team member 2

Elena Rodriguez

Director of Risk Analysis

Elena specializes in identifying and navigating risk zones within positioning strategies. Her background in quantitative analysis and risk modeling enables precise assessment of positioning vulnerabilities. She developed our proprietary risk zone mapping system that has become an industry standard for positioning risk management.

Team member 3

Marcus Chen

Head of Strategic Placement

Marcus brings expertise in strategic placement methodologies and implementation frameworks. His work focuses on translating positioning theory into practical action plans that organizations can execute with confidence. Before joining AssetPositioning, Marcus led strategic initiatives at major financial institutions across three continents.

Team member 4

Jennifer Park

Senior Timing Analyst

Jennifer's expertise lies in timing optimization and market cycle analysis. She has developed sophisticated models for identifying optimal timing windows and recognizing inflection points that create positioning opportunities. Her insights into temporal dynamics have helped clients achieve exceptional positioning outcomes across diverse market conditions.

Team member 5

David Thompson

Lead Research Analyst

David oversees our research initiatives, ensuring our methodologies remain at the cutting edge of positioning science. His work synthesizes insights from multiple disciplines including behavioral economics, systems thinking, and strategic planning. David's research papers on long-term positioning have been published in leading journals and widely cited.

Our Core Values

Innovation

We continuously advance positioning methodologies through research and practical application, never satisfied with conventional approaches.

Rigor

Our frameworks are built on rigorous analysis, validated through real-world application, and refined through continuous feedback.

Partnership

We work collaboratively with clients, viewing their success as our success and their challenges as opportunities for growth.

Integrity

We maintain the highest ethical standards, providing honest assessments and recommendations even when difficult.

Education

We believe in empowering others through knowledge, sharing insights freely to advance the field of strategic positioning.

Long-Term Thinking

We prioritize sustainable advantage over short-term gains, building positioning strategies that strengthen over time.

Your Daily Inspiration

"Great teams don't just execute strategies—they embody the principles that make those strategies work. Positioning excellence begins with people who understand its profound importance."

— AssetPositioning Team Philosophy, 2025

Work With Us

Interested in strategic positioning for your organization? Our team is ready to discuss how our frameworks can transform your approach to asset management.

Get in Touch